Childcare CRM Software

Grow your occupancy, not your workload.

Q: What is a childcare CRM?

A childcare CRM (Customer Relationship Management system) is a tool designed to help early learning services manage enquiries, waitlists, and enrolments efficiently. Unlike generic CRMs, a childcare CRM like OWNA is built specifically for the early childhood & OSHC sector, giving you clear visibility over every lead, tour, and conversion opportunity.

Q: How does a childcare CRM increase enrolments?

A childcare CRM tracks every enquiry from the first contact to enrolment, ensuring no lead falls through the cracks. It helps you follow up faster, schedule tours, automate reminders, and analyse your conversion rates. Centres using OWNA’s CRM often see higher occupancy because their enrolment process becomes faster, more personalised, and more consistent.

Q: How is a childcare CRM different from standard CRM software?

General CRMs are made for sales or marketing teams, but a childcare CRM focuses on managing family relationships. OWNA’s CRM integrates with your enrolment forms, waitlists, and billing system, so once a family enrols, their data automatically flows into CCS and invoicing. So whilst admin & enrolment teams are working on generating leads, booking tours & converting leads, they can also manage billing, submitting sessions and family invoicing support from the same platform. Directors can also see compliance, documentation, rostering and enrolments in one central location, giving greater transparency and helping services stay compliant all year round.

Q: Can OWNA's CRM automate follow-ups and reminders?

Yes. OWNA’s childcare CRM lets you set up automated reminders for follow-ups, tours, and re-enrolments. You can also message families at key stages, helping your team stay consistent and engaged.

Q: Does the CRM integrate with other childcare software?

OWNA's CRM is built into the OWNA platform, so there's no need for integration. Everything is right there for you to manage every aspect of childcare. The CRM does, however, integrate with Gravity Forms , which means that you can brand your forms on your website however you like, and have those leads flow straight into your CRM.

Q: Can multi-centre providers use the CRM to track enquiries across locations?

Absolutely. Multi-centre providers can monitor enquiries, tours and enrolments across every location in OWNA HQ , ensure consistency in follow-ups across all centres.

Manage enrolments, waitlists, tours, leads, bookings and more with OWNA’s CRM for Childcare

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Services using OWNA have 12% higher occupancy.

See how providers get more enrolments with:

Easily manage CCS enrolments.

The enrolment process doesn’t have to be hard. Spend less time on admin, and focus more on giving families a great experience.

Creating Enrolments

Allow families to submit enrolment forms, and easily create enrolments & family accounts.

Re-Enrolments

Families can easily re-enrol from the parent app.

Grow your business with OWNA's childcare CRM.

Streamline the family experience and grow your business with a dedicated CRM for Childcare

Enquiries & Tours

Embed your enquiry form on your website, configure automated responses and add tour slots.

Waitlists

Place families on a waitlist, add tags for priorities, and offer places through a 'Letter of Offer'.

Enrolments

Make enrolment easy with private links, bonds & fast re-enrolment.

Email & SMS

Keep families engaged with email & SMS campaigns.

Trusted by 4,000+ Childcare Centres Nationwide

Join thousands of providers and directors who use OWNA’s childcare management system every day to improve compliance, reduce costs, and grow their services.

"As a director, I’ve used various digital software over the years, but I can confidently say that OWNA stands out as the best. It has truly streamlined our processes and made life so much easier for our educators."

"I am so glad i switched to OWNA. It's cost effective, everything is so customisable, and it's so easy to use for admin, educators and families. They also have amazing customer service and frequent training sessions and tutorials. I love OWNA!"

"OWNA is simply one of the best early education fee management software I have used. It is easy, automated, covers soooo much and truly is that all-in-one product like they say."

Users

1.6 m

Best-in-class products for your childcare centres.

All-In-One Childcare Management

At the single-centre level, Directors, Managers, Providers and Leaders can have full control over what happens. Manage every aspect of your early childhood service, and get alerts when something needs to get done.

Staff Management

Manage rostering, timesheets, communication & reflections.

Documentation

Document children's learning and demonstrate the planning cycle with ease.

Compliance

Manage ratios, NQF compliance, and health & safety.

Family Engagement

Communicate with families and get crucial feedback via the parent app.

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Enterprise Childcare Management

For larger, multi-site operators, OWNA HQ is your central place for managing all of your services. Get full transparency across your network for true enterprise childcare management.